This Jamie Cullum advert was advertised in a Q magazine in December 2009. Jamie Cullum is an alternative artist. This advert advertises his new album 'The Pursuit.' A pursuit means the following of something or someone. The word pursuit has connotations of action and this is represented well in the advert as the piano is not just sat there but looks like it has been blown up. The use of the white background and his black suit and black piano allows his image to stand out, and for him to look dominant in the advert.
The font used to present the artists name 'Jamie Cullum' and the album name 'The Pursuit' is in a black font with a shadowed effect. This allows it to have an artistic effect and also stands out as it is black and in a bold font. Also, th release date is bold to allow it to stand out for the audience to recognise this and be able to see it. The advert also has a review by GQ, and established magazine so it will give the audience confidence that the album is good.
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