Product placement

For my media coursework I will be making a music promo that is of an alternative music genre and it will be narrative based. I have chosen these two because they were most popular in my questionnaire. I will also produce a digi-pak and album advert to match and advertise the music promo.

The placement for my product will be on music channels. The music channels I can choose are channels such as MTV, MTV Hits, Viva or the box. I would choose these because alternative music is becoming more and more popular in the charts with artists such as Ed Sheeran and Florence and The Machine hitting top 10's and number 1's so if I am going to use this genre and want to hit a mainstream market that this genre appeals to then these channels were suffice. I will also stream the music promo on websites such as YouTube and Google Video, I think in ways these are more important as these are where people have free access to music promo's and therefore use them more. Product placement is incredibely important to a product as if they are not directed to the right audiences or available to the right audiences then they will not get recognition.

The product placement of my promotional advert is almost as important as the placement of the music promo as again it advertises and gives recognition of the artist. Because the genre of music I am using is becoming more mainstream I believe this will change where I place my products. For example, I may put them in music magazines that more dedicated fans will read like NME and Q, but because it is mainstream I could also put it in magazines such as Cosmopoliton or Glamour, as my target audience is mainly female and the audience I am aiming for will probably also read these as the both have the audience of the same age group.

The product placement of the digi-pak I believe is not as important for the advertisement but for the availability so I must make sure it is places that my audience will go. For example, my main audience are females/males between 16 and 25. These sorts of people are likely to be found in shops such as Tesco and HMV as they have access at these ages to places like these. Therefore I must make sure that they are available here. However, I think they are most important to be available online as e-commerce is a growing trend. Therefore I should make them available in places such as Amazon and iTunes especially as people browse iTunes when listening to music, and most people have iPods/iPhones/iPads therefore will have iTunes.