Focus group response - QUESTION 5

QUESTION 5 - DO YOU THINK THE MUSIC PROMO AND DIGI-PACK WORK WELL PROMOTING THE SONG TOGETHER?

PARTICIPANT 1.

I think that the digi-pack and music video could work better together if they continued the same theme throughout for example, in the music promo Gwen Stefani has a classy look about her whereas on the digi-pack she has a more urban look so the customer may not make the link and may not realise the video is linked to this album.

PARTICIPANT 2.

The digi-pack and music promo work well together as the digi-pack and music promo both have Gwen with the same sort of look/hair so they will realise they are being released at the same time as the artist has not changed her look.

PARTICIPANT 3.

I think the look on Gwens face on the front cover shows a very serious meaningful look and the song is also meaningful so they could be linked and work well with each other to promote one another.

PARTICIPANT 4.

The song shows quite a timid side of Gwen Stefani as it shows how she is in need of somebody or missing somebody however the picture on the front of the digi-pack shows her looking powerful so that could be confusing for an audience.

PARTICIPANT 5.

I think they do work well to promote the artist as it shows on the cover that she is powerful as she is holding her head high and looks very serious however the music promo shows a softer side so this could show how she's versatile to different audiences and be more attractive to a larger amount of people.