The research I have carried out has allowed me to recognise very clearly as to what sort of product I will be producing. By using a selection of focus groups, questionnaires to fit every part of my task and RMA's I have been able to decide certain factors I will use in my music promo and certain factors I will avoid due to them not being liked by audiences I have asked.
My questionnaire first of all allowed me to decipher what genre of music my audience prefered to watch in a music video through the use of my 3rd question so I now know I will use alternative/pop music as pop is the most popular choice however, alternative music is up and coming in a pop catergory and becoming more and more mainstream with a lot of new artists from the alternative/pop genre now dominating chart spaces. I also know that music promos are watched very regularly by my audience with the majority of my questionnaire participants stating that they watch them everyday, so I know that my music video must be interesting and fun to watch so that it has a repeatability factor. I also have decided that my music promo will be narrative based as this was the most popular choice of genre. I also know that I will promote the fact it is the artist in the musc video as 70% of my participants stated that they preffered the artist to be in the music promo rather than an actor/actors.
I also sent out questionnaire regarding my ancillary tasks of a digi-pack and a music CD advert. From this it has been clear that an image on the front of a digi-pack of either the artist or a shot of the music promo are the two most popular choices and therefore I shall choose one of these. I also know that the audience prefer a music tracklist to be on the back of a digi-pak and therefore this is where I will put mine. I also asked what other features they like and from this have decided I will include more images of the artist and lyrics as my two other panes of the digi-pak. I also know that the album name must be in a prominant place i.e. at the top of the digi-pak. I also know that on the music advert the artist wll be attracted to an image of the artist or an image of the music promo so these are features I will use when constructing my music advert.
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