The A Team music promo is a narrative based music promo. It is about a girl who is a prostitute and is homeless. She is a prostitute so she can pay for her drug addiction. The music promo uses long shots for the majority of the video, I believe this is because it is quite a deep meaningful song so it allows us to get a sense of the surreal nature of the lyrics and also allows us to build up emotion to fit the song. Also, it is a slow tempo song so it would not match if it had short shots. This video is quite different to many other music promos as it usually focuses completely on the artist and promoting on the artist. I think this is different for Ed Sheeran because he is more focused on promoting his music rather than promoting himself as he is quite an alternative artist. This is shown as he is only shown once in the whole music promo when he gives her money. The video showing on the music promo also often links closely to the lyrics for example when it says 'angels to fly' it shows a sign with the word 'angel on.' Also, when it says 'go mad for a couple grams' it shows her being handed drugs and this is what the word 'grams' will be associated with. The video also shows the emotion all the way through as it is all in black and white this helps create the sad meaningful theme of the lyrics as if it was in colour it would look more of a happy emotion and this would not fit the lyrics or style of the song. The music promo also uses an effect that speeds up the cars this helps to fit into the genre of the music promo as it shows how her life is passing by which is the feeling we get.
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