Focus group response - QUESTION 1

QUESTION 1 - WHAT DID YOU ENJOY MOST ABOUT THE MUSIC PROMO?

PARTICIPANT 1.

The factor I enjoyed most about the music promo is that the song followed the same theme of the video in the song, because they went well together. So, the song was quite slow and meaningful an this was also shown in the video on the promo because we could see it was a meaningful story as it was about two people still being friends even though they were together in the past so it has quite a deep meaning just like the song.

PARTICIPANT 2.

I liked the most that the song in the background and the lyrics of the music video matched together. So when she talks about the fact that they have been through a lot but now it's good to see him with someone else it shows her together with him and the girl he's now with, and them getting on okay like it says in the song.

PARTICIPANT 3.

My favourite thing about the music video is that it is Gwen Stefani singing the song and also acting in the music video. Because when I watch a music video I like it being the artist because otherwise it feels like it has two different things going on and the video and song aren't related. And also, the reason I like the songs is usually because of the artist so I like seeing them in the video as well.

PARTICIPANT 4.

I like how the video has some bits where you can see it's her singing and some bits where she is acting. Because, if it was all her singing it would be a bit boring, but because you see her acting as well it makes it more interesting rather than just watching someone sing a whole song.

PARTICIPANT 5.

I like the fact that the music video and the actors and the story are quite cheesy because it makes it easy to watch and also nice to watch again because it is happy and also easy to follow.