This music promo is about a male being in love with a female and thinking she is 'lovely.' The music uses a narrative based genre in order to tell the story. It involves medium length clips that jump from one to the other, this matches the song as it is quite upbeat and fun and has a lighthearted subject. The song matches alot of the lyrics for example when it says 'I think that she is beautiful' as he sings the words 'is beautiful' it has a close up of the girl he is talking about in the song. It also at this point uses slow motion in order to allow us to recognise who is is talking about and see her 'beauty.' The video also uses some voyeuristic features such as when it says 'I love the way she shakes her hips' it has an extreme close up of her bottom. I also like the way the lyrics match the style of the video for example they use words such as 'fitty' and 'stunner' and 'I want her' and they are all dressed very casually. I believe this is done to create a band image of them all being relatively laid back, and because they are an alternative band this may be the case as more often that not they are more worried about their music rather than their appearance than most mainstream pop artists.
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