Ancillary questionnaire - DigiPack - Analysis

What gender are you?

I used the same number of females and males as my first questionnaire when doing my ancillary questionnaire as I felt it was a good representation of my target audience.

What age group do you fit into?
Again, I used the same number of each age group in my second questionnaire so that it would represent my target audience, in order to get the results that most suits them. This will allow me to make a product that they would like and that would sell to them.

What would attract you in a shop to buy a music album?

The majority of my participants (13/30) chose that an image that has been taken from a music video would attract them most to buying an album. I believe this is because the chances are they have seen the music video before the album is released, especially if it is a popular single and therefore they recognise them image and will then want the album as well, especially if they liked the music video. Also, it gives a deeper insight in to the album than just a picture of the artist. The second most popular choice was an image of the artist. I believe this would be popular because they will be buying the album or looking for the album that is of an artist they most enjoy. Therefore, they are more than likely going to like seeing an image of this particular artist as they will be a fan of them. The third most popular choice was an image that relates to the title or single. I believe this will still be a more popular choice because people are very attracted to imagery, and this is one of the main things they notice. However, the image may not necessarily be indicative of the albums artist and this is most probably what is the most important factor when buying and album - if you like the artist. The fourth most popular choice was the colour scheme, I thought this would be higher as colour is a factor that attracts audiences however, when it comes to music it may be a case that it is less important as people are more bothered about the actual artist. The least popular was the album name, I believe this is because it is one of the least important factors as it doesn't particularly affect the bands image or popularity.

Where do you prefer the track list to be on an album?

The majority of my participants said that they would prefer the track list of an album to be on the back of the album case, I believe this is because then it is easiest to access and therefore they can pick it up in a shop and look at it easily and decide if they want to buy it depending on the tracks. The second most popular is on the CD itself. I think this could be because then if you are putting your CD into a CD player, i.e. in a car, then you can see immediately what track it is you want to listen to first as you put the CD in. The least popular was inside the covers of the album as only 2 out of 30.

What other features would you like to see on the inside leaflets of a music album?

13/30 of my participants said they would like to see the lyrics of the album on the albums inside leaflets, I believe this is because songs are most likely to be sung along to and having the lyrics in front of you can help this, also if you were to question what a lyric said you would be able to find it easier. The second most popular choice was images of the artist I think this is because again like the album cover the purchaser of the album is obviously a fan of the artist and therefore will want to purchase an album where they can see the artist in different ways. Further information such as tour dates and artist website details and merchandise you can purchase were also choices that were chosen, I believe this may be for more dedicated fans that want to see more of the artist.

What would attract you to the title of an album?

The majority of the participants asked said that the position of the album name on the album cover is the most important thing that will attract them to the album name. I think this is because the positioning of the name will be the factor that most depends on whether they see it or not as some places stand out more than others. Also, if it is at the bottom of the album it is possible that the audience will not see it on shelf space as albums below could be covering it. The second most popular is the font I believe this is because the font must stand out for the audiences to be attracted to it.