
For my focus group I will be using the song Cool - Gwen Stefani. I have chosen this song because it is narrative based and this is the genre of music promo my target audience preferred, therefore by using this type of music promo to ask them further questions it will allow me to gain an even deeper knowledge of why they like these music promos and what they like about them or what they'd like to see in them in order to allow me to create a product most suited to the audience I am aiming at.
I will give the questionnaire to 5 people all of whom will fit into my target audience.
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