What gender are you?I asked more females than males as I wanted to get answers from more people that will be part of my target audience. However, did include some males so I could also get their opinion so that I can attract to a wider audience if necessary.
What age range do you fit into? Again, I chose to hand out my questionnaire to people that were mostly between the ages of 16-25, as this will be my target audience. Therefore the majority of my questionnaire audience fit into this choice. However, I did ask people from the other age groups as this allows me to get a variety of opinions.
What genre of music do you prefer to watch in
a music video?15 of the 30 participants of my questionnaire answered that they would prefer to watch a music video that was of the pop genre. This is a total of 50% of the people I asked, I think pop would have been a popular choice at it makes up a large percentage of the main stream charts and is also the type of music video that is most available through programmes on television and over the interenet. The second most popular option is R&B but only 6 out of the 30 participants chose this. I think this may be the second most popular choice because, again, it makes up a large percentage of the main stream charts. Rap was the 3rd most popular choice with 3 out of 30 people chosing it. I believe this is the case because rap and R&B and closely related and again is a very mainstream type of music that is very easily accesable as music videos. Dance and Dubstep were the 4th most popular with 2 people chosing them both. This may be because Dubstep music do not often release videos and Dance music videos are all very similar and therefore may not be as popular. Jazz and classical were the least popular with only 1 person chosing them each. I think this may be because the majority of my participants were between the ages of 16-25 and I do not believe these genres of music are popular to this age group therefore would not have been chosen.
How often do you watch music videos?
Over half of my participants watch music videos everyday. I think this is because they are very available especially pop music videos which was the most popular genre of music of music videos that my participants watched. This means that I must make sure that my music promo is enjoyable and easy to repeat and watch again as people enjoy watching them especially as most of my participants were my target audience. The second most popular option was 2-4 times a week again this is almost every other day so I must make sure that my video is enjoyable to watch as, if people are watching them every day of the week or almost every other day it must be the main way that they access their music. I must also make it enjoyable for the people that watch music promos only once a month as, if they are only watching them this often it must be enjoyable so that they remember the song and the band as they will not have the oppurtunity to grow to love it as people would that watch them more often.
How do you access your music videos?
The majority of the participants of my questionnaire mostly watched music promos on the internet. This involves websites such as YouTube and Google Videos, I believe this is because it is free to access these websites and watch the music videos on here. Also, many people do alot of work on the internet or alot of browsing on the internet and website can be advertised on here to watch music promos. Another reason as to why this could be so popular is that the viewer gets a choice of what music video they watch and when. The second most popular choice of how my participants watched their music videos is through music channels. I believe this is because many people have Sky TV and therefore have music channels included in packages and even FreeView TV and other digital television packages include programmes such as TV so people with television almost certainly have free access to music videos. Also, because the majority of my participants were 16-25 year olds, many of the people in this age group watch television and therefore will be more inclinded to watch music programmes. I think this will not have been as popular as the internet, as unlike the internet you have your own choice of what you watch and when whereas on television you do not get this freedom. Another popular choice of ways people access music videos is through artist websites or blogs, again I think this will be a popular choice as it is free of charge and very easy to search on search engines and find them. Download programmes, download websites and social networking choices were also choices chosen by my participants although did not get as many people that used these ways. I think this may be because they take alot more time, where as the internet and television programmes are instant.
What genre of music videos do you prefer?
The majority of my participants results showed that they enjoyed narrative promo videos the most, I believe this could be because alot of Pop/R&B (the most popular choices of music from my participants) use narrative based music promos, so these are going to be the genre of music promos they prefer as they will be the ones the are more likely to see. Also, narrative based videos, I believe, I more enjoyable to watch as they can sometimes be like a short film as they have the story behind them. Performance based videos are the second favourite genre of music promo to watch I believe this is because performance based videos are appealing especially if you are particularly into the artist. However, I think one of the main reasons they are not as appealing as narrative based videos is because it may be that it doesn't have the atmosphere that it does of actually watching them live. However, it will help promote the band as a music promo as it will most likely influence the viewer into paying for concert tickets. I think conceptual based videos are the least popular (with only 2 of 30 people chosing it) because they are the type of music promo that you can relate to least and therefore may not have a repeatability factor.
What is your favourite music video/Why is this your favourite music video?
I got a range of different answers for this question for example,=
- Rihanna - California King Bed - 'because I enjoy the story line behind it and also enjoy how the video being played relates to the song'
- Rihanna - California King Bed - 'because Rihanna is in the video playing the character rather than an actor)
- Beyonce - Like a boy - 'because the video acts out the story that is being played in the song'
- Take That - Rule the world - 'because it shows the band and them recording and I am more interested in the music than the story of the song'
- Will Young - Jealousy - 'because it has a very strong story line behind it and also it shows exactly how he is feeling through the music and through him acting him out. Also, I like how Will Young is acting in it rather than an artist'
- Ed Sheeran - A Team - 'because I like the song and I like how there is an actor that acts out the story rather than Ed Sheeran. Because then I can concentrate on the story without being distracted that it is Ed Sheeran'
- Enrique Iglasius - Hero - 'I like how the video is very emotional because the song is very emotional so it links in nicely'
artist or the actor?
The majority of my participants asked said that they would prefer the artist to feature in the music video rather than an actor. I think this is because they are most likely listening to the song because they like the artist and then will therefore want the promo to have this artist in. However, 9 people out of 30 did also chose an actor to be in the music promo. I think this is because they may have in interest in the narrative based videos and therefore be more interested in the acting out of the story to run along side of the song.
What would put you off a music video?
I got a range of different responses for this question,
- 13/30 participants answered that they do not like music promos that are not related to the song that is being played in the music promo. Meaning, they prefer narrative based videos.
- 3/30 participants answered that they did not like watching music videos where they saw the same image for the entire music promo, as it is boring. Some specified that this would be things like the whole music promo being videod in a club or dancing on a beach.
- 5/30 participants answered that they do not like videos that do not show the artist as this is the main reason that they like to watch a music video. This would suggest that they prefer narrative or performance based music videos.
- 4/30 participants answered that they would not watch a music video that was not in colour. Some specified that having no colour shows no emotion and also it can be not as good quality.
- 2/30 participants answered that they do not like music videos that were of just a concert as they felt it was not as good quality music as sometimes there is audience interference and they did not like this as they were most interested in the song.
- 3/30 participants answered that they do not like music videos that were love stories and slow because they did not like to watch them more than once as they got bored by them.
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