Focus group analysis

My focus group task has allowed me to find out, in a lot more detail, exactly what my target audience like and don't like about certain music videos. I asked about the Gwen Stefani music promo of the song 'Cool.' I used this as Gwen Stefani is an artist that would fit into a pop/alternative grouping and this is the choice I would like to use for my music promo.

In my first question I asked what they enjoyed most about the music promo. I was given feedback that they liked the fact that the song lyrics and video went well together so it allowed them to have more of an emotional attatchment with the song. They also liked that what they saw on the screen matched what the lyrics were saying and that the artist was acting in the promo. They also liked that it was easy to follow. I can use this when creating and planning my music promo as I can make sure that my promo is easy to follow and easy to watch by matching the lyrics of my chosen song with the action on the screen. I can also make sure that I make sure it is clear that it is the artist acting in the music promo as this seems to be a popular option as in both my focus group and initial questionnaire this was stated.

In the second question I asked about what they liked about the use of narrative genre. They answered that they liked they could more easily connect to the lyrics as it is represented through the video. I am also going to use this technique as the target audience obviously like it and therefore it is going to be popular with them. They also liked that because it was a story it was easy to watch again so it has the repeatablitliy factor. Again, I will ensure I use the narrative genre in order for my audience to want to watch it again as this is what will promote the music video.

I also asked, in my third question, if the audience thought the narrative and the song worked well together. Most liked it because the video and lyrics followed the same theme of being quite meaningful so I will make sure my lyrics and video follow the same theme. However, my focus group said that they got confused between what the lyrics were actually saying and what the video was showing and therefore they got confused by the meaning of the lyrics. I will make sure mine is more clear.

In my fourth question I asked about what they would change. A lot of them said that they would change how clear the relationship between the lyrics and video was. I will therefore make sure mine is very clear and act out some of the lyrics within my video so that they can link closely between the two. Some also didn't like how it was a long introduction, so I will make sure mine goes straight into video as this will help the repeatability because they will not be tempted to turn it over as it does not go straight into the song.

My fifth question asked whether they felt the digi-pack and music promo worked well together. Some said that they felt it did as Gwen did not change her look between the two so this helped create a relationship between the digi-pack and music promo, I will ensure this is the same case for mine so they recognise the artist on the digi-pack from the music video in order for them to make the link and want to buy it. However, they also said that she had a different style about her look in the digi-pack to the music promo so I will make sure this is not the case in mine.