Thursday, 22 September 2011

RMA3 - Kate Nash - Foundations - Music promo


http://www.youtube.com/watch?v=ryH5cga0yUI&ob=av2e





The song foundations is about Kate Nash trying to hold onto a relationship but she knows deep down that it is bad. The song is fast tempo and the music promo uses lots of short takes to match this. I believe this works well because the song is quite fast so it may not be easy to keep up with so having the visuals there helps. The song is quite light hearted for the chorus but there are deeper verses such as when she says 'I know that I should let go as I can't' for this part it zooms in on her face I think this helps to remind the audience that although it's quite fast it does have deep meaning. It also has good visuals in the way in which when the lyrics say 'why don't you just have another beer then' and it shows a fridge full of beer. I also like the fact that because it is up beat it is also in very vibrant colours and also her tights and clothes are very bright colours.

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